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Who Is the Product Optimized For
Who Is the Product Optimized For
Who Is the Product Optimized For ? Every pack on a shelf is a solution to a problem. The question nobody asks is: whose problem? There are three parties in... Read more...
Ultralight Rebound: What Two Pounds Buys Back
Ultralight Rebound: What Two Pounds Buys Back
The Ultralight Rebound is real, people go super light and then add features and weight back in. Some folks go back to standard, while others are always trimming grams. In... Read more...
What Are You Actually Optimizing For ?
What Are You Actually Optimizing For ?
The Trap of Measurable Things Base weight is easy to measure. It fits on a gram scale, it fits in a forum post where someone gets crowned for shaving four... Read more...
Walking With Weight, Backpacking and Navigation
Walking With Weight, Backpacking and Navigation
Walking with a loaded pack on trail builds strength, endurance, and trail skills—boosting calories burned, posture, and outdoor confidence for backpackers and outdoorsmen. Read more...
Building BearingCo Our Identity and Our Journey
Building BearingCo Our Identity and Our Journey
Who we are, what we stand for and how we will do business.  Read more...
Zipperless Tent Platform
Zipperless Tent Platform
An Overview of the zipperless tent patent, reviews, and options  Read more...